Marketing
mobi, epub |eng | 2019-11-13 | Author:David Sherwin

5. TRANSLATE YOUR ESTIMATE FOR THE CLIENT After all of that, you can finally put an effective and accurate cost estimate into your proposal for your client. Congratulations! Step out ...
( Category: Marketing November 10,2019 )
epub |eng | 2018-08-13 | Author:Tiffani Bova

A high-pressure, top-down management sales environment is not the only reason sales organizations can find themselves on the wrong side of doing what’s right for the customer and/or the business. ...
( Category: Organizational Learning September 20,2019 )
epub |eng | 2019-06-04 | Author:Eric Ries & Scott Kupor

Capitalization Notice here that VCF1 says that the valuation of the company includes the unallocated employee option pool—in this case, 15 percent. As we talked about before, VCF1 wants to ...
( Category: Venture Capital August 2,2019 )
epub |eng | 0101-01-01 | Author:Carol Ekarius [Ekarius, Carol]

Niches The goal of niche marketing is to find a way to differentiate your product from the tons of other products that consumers look at every day. No matter what ...
( Category: Marketing July 18,2019 )
epub |eng | 2019-06-03 | Author:Scott Kupor & Eric Ries

Capitalization Notice here that VCF1 says that the valuation of the company includes the unallocated employee option pool—in this case, 15 percent. As we talked about before, VCF1 wants to ...
( Category: Venture Capital June 15,2019 )
epub |eng | 2019-05-15 | Author:Jules Pieri

13 MARKETING Marketing is a tale of two cities. First there is business-to-consumer (B2C) marketing—the stuff that builds awareness and drives sales for your company, especially directed at the target ...
( Category: Entrepreneurship May 16,2019 )
epub |eng | 0655-06-06 | Author:Jeff Sloan & Rich Sloan

How big is the market and how big will you grow? Exploring the market and understanding the growth potential for your idea is essential. To get a handle on this, ...
( Category: Motivation & Self-Improvement June 7,2017 )
epub |eng | 2016-05-24 | Author:Andrew Smith [Smith, Andrew]

Sales letters can be mailed or electronically distributed. While I do recommend direct mail for your high-end products/services, email does have its advantages. You can automate your sales letters and ...
( Category: Marketing May 5,2017 )
epub |eng | 2016-05-31 | Author:Marsha Collier

Selecting a category Many eBay sellers will tell you that selecting the exact category isn’t crucial to achieving the highest price for your item — and they’re right. The bulk ...
( Category: eBay May 28,2016 )
epub, mobi |eng | 2016-01-24 | Author:Gary Vaynerchuk

Email * * * Do you think email will be more or less relevant in the next five years? * * * I think it’s so important I’ve put it ...
( Category: E-Commerce May 16,2016 )
epub |eng | 2012-06-02 | Author:Beth Hayden

And here’s a tip from Rex Sorgatz of fimoculous.com to keep in mind as you begin the process of curating content for your audience: “The role of a curator is ...
( Category: Retailing May 2,2016 )
epub |eng | 2015-09-27 | Author:Dan S. Kennedy

Why Micro-Commitments Matter Kim Walsh-Phillips It is fairly obvious that those who know you will be more likely to respond to an offer than someone who has never heard of ...
( Category: E-Commerce May 1,2016 )
epub |eng | 2013-04-22 | Author:Brian Cohen

IT’S NOT EASY TO TURN DOWN MONEY I know it’s tough for startups. It looks like a buyer’s market, and you often feel desperate to say yes to anyone who ...
( Category: Marketing April 23,2016 )
epub |eng | | Author:Dave Kerpen

FIGURE 6.2 The “wing walls” of Jetblue’s Long island city support center show a twitter search feed to ensure responsiveness. Source: Morgan Johnston, JetBlue BEING ACCESSIBLE Kat Cole is the ...
( Category: Workplace Culture March 23,2016 )
epub |eng | 2015-09-03 | Author:Pulizzi, Joe

Figure 14.5 At the end of every FastCompany.com article, there is a call-to-action for the company’s daily e-mail offering. Let’s look at the Content Inc. example of EntrepreneurOnFire.com from John ...
( Category: Direct March 9,2016 )